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Compliance Cookie Policy | WhatsWhat Prime

WHATSWHAT PRIME

Cookie Policy

Last Updated: 2026-03-08

1. Introduction

This Cookie Policy explains how WhatsWhat Global Ltd ("Company", "we", "us", "our") uses cookies and similar technologies on the WhatsWhat Prime platform ("Platform").

This policy should be read together with our:

  • Privacy Policy
  • GDPR & Data Protection Statement

By using our Platform, you may consent to the use of cookies as described below.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website.

They allow the website to:

  • Recognise your device
  • Store preferences
  • Improve functionality
  • Analyse traffic
  • Enhance user experience

Cookies do not typically identify you personally unless combined with other data.

3. Types of Cookies We Use

We use the following categories:

A. Strictly Necessary Cookies

These cookies are essential for the operation of the Platform.

They enable:

  • Secure login
  • Account authentication
  • Payment processing
  • Session management
  • Security and fraud prevention

Legal basis: Legitimate interest (Article 6(1)(f) GDPR)

These cookies do not require consent.

B. Functional Cookies

These cookies remember choices you make, such as:

  • Language preferences
  • Login state
  • Display settings

Legal basis: Consent

C. Analytics Cookies

These cookies help us understand how users interact with the Platform.

They may collect:

  • Pages visited
  • Time spent on pages
  • Device type
  • Traffic source

We use aggregated data for:

  • Platform improvement
  • Performance monitoring
  • System optimisation

Legal basis: Consent

Analytics data is anonymised where possible.

D. Performance & Measurement Cookies

Used to measure:

  • Campaign effectiveness
  • Engagement trends
  • Platform usage patterns

Legal basis: Consent

E. Marketing & Advertising Cookies (If Applicable)

Used to:

  • Deliver relevant advertising
  • Measure marketing performance
  • Prevent repetitive ads

Legal basis: Explicit consent

We do not deploy marketing cookies without prior consent.

4. Third-Party Cookies

Some cookies may be placed by third-party providers such as:

  • Analytics providers
  • Payment processors
  • Hosting providers
  • Communication tools

These third parties may process data under their own privacy policies. We ensure contractual safeguards where required.

5. Cookie Consent & Management

Upon first visit, you will be presented with a cookie consent banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise preferences

Non-essential cookies are not activated until consent is given.

You may change your preferences at any time via: [Insert "Cookie Settings" link location]

6. How to Control Cookies

You may also manage cookies through your browser settings.

You can:

  • Delete cookies
  • Block cookies
  • Restrict tracking

Note that disabling necessary cookies may affect Platform functionality.

7. Retention Periods

Cookies are retained for varying periods depending on their purpose:

  • Session cookies: Deleted when browser closes
  • Persistent cookies: Stored for a defined period (e.g., 30 days to 24 months)
  • Analytics cookies: Retained in anonymised form for performance analysis

Specific retention details may be provided upon request.

8. Legal Basis Summary

Cookie Type Legal Basis
Necessary Legitimate Interest
Functional Consent
Analytics Consent
Marketing Explicit Consent

9. Updates to This Policy

We may update this Cookie Policy periodically to reflect:

  • Regulatory changes
  • Platform updates
  • Technology improvements

The updated version will be published on this page.

10. Contact

If you have questions about our use of cookies, contact:

WhatsWhat Global Ltd
[Insert Address]
Email: [Insert Email]