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Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics. Yelp had an average of approximately 120 million monthly unique visitors in Q4 2013. Yelpers have written over 53 million local reviews. In addition to reviews, you can use Yelp to find lists and to talk with other Yelpers. Every business owner (or manager) can setup a free account to post photos and message their customers. Yelp makes money by selling ads to local businesses - you'll see these clearly labeled "Yelp Ads" around the site.